We use the blogs on the website to make it easy for volunteers to easily post the audio and video recordings of sermons, and so our publications person can post the written sermons. Much easier than going in to change the website.
One of the days the website developer said wistfully that she wished we ministers would blog more was I day after I'd spent all day on a memorial service for a beloved member, so I posted the Eulogy. Bingo. A Good Move. While I've always given a copy of the Eulogy to the family, and occationally responded to requests for copies, posting it to the website makes it available to anyone without my intervention. A couple of months later, we had a memorial service for a young adult who had spent 25 years making friends all over the world, and we got hits on our blogs from all over the world as her friends heard the news. Her family members and friends who had spoken at the service asked for their tributes to be posted, which I did. The family Christmas Card will carry the sad news farther, but it will also have the address of "Emily's Service" on the web. When I heard about that, I added my comments in the rest of the service. Memorial Services are something that UU's do really well. I believe. Discovering how useful this feature could be, I created a new blog just for the posting of Eulogies. It's here, If you vist, you'll get to read about this splendid young woman, a product of our church school and faith, as well as her wonderful family.
Occationally people send me written responses to services, sermons, or life, and they are often quite good. I got one the other day and asked the author for permission to post it, which she gave with delight. I can imagine that this feature could become quite popular, in which case, we'd probably add a "members" blog.
Our Library/Bookshop has its own blog, the better to pitch books to the congregation. The iMinistry/Branch Ministry team has a blog, which we imagine will be of interest to persons in churches which are thinking about attempting this new strategy for growth.
That's just a start...